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Result

The outlook for POSCO (Pohang Iron and Steel Company) in 2021, along with the outlook for the industry in which POSCO operates, and the response from investors, can generally be described as follows.
- POSCO Stock Market Outlook: In early 2021, POSCO was one of the major players in the global steel industry, and factors influencing its stock price were primarily related to global steel demand, raw material prices, and the like. In 2020, demand decreased due to the COVID-19 pandemic, but in 2021, it was expected to increase due to economic recovery. This was one of the factors anticipating a rise in POSCO's stock price.
- Outlook for the Industry POSCO Operates In: POSCO is a steel manufacturer that supplies products to various industries such as automotive, construction, shipbuilding, energy, and more. In 2021, an increase in demand was expected in the automotive and construction sectors alongside global economic recovery. Additionally, with the growing interest in eco-friendly technology and materials, POSCO had the potential for growth related to the development of eco-friendly steel products.

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Result

The market outlook for POSCO in 2021 was positive. This was because the steel industry, to which POSCO belongs, was expected to see an increase in demand due to the economic recovery trend.
However, there were predictions of a decrease in profits due to factors such as China's easing of production cuts and an increase in raw material prices, leading to a contraction in steel spreads. This was reflected in the lackluster performance in the third quarter, prompting securities firms to continuously adjust down the target stock price of POSCO Holdings.
In addition to the core business of steel in the POSCO Group, efforts are being made in the secondary battery business to implement smart factories and establish unmanned automation systems in factories. Furthermore, ventures into the lithium business are underway through developments such as lithium mines in Australia and the development of lithium brine deposits in Argentina. However, there are negative forecasts due to the overlap of a decline in key raw material prices for secondary batteries.

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